News Feature

Emails 'cannot replace postcards'

29 July 2009

Those jetting off on a Croatian villa holiday this summer may wish to think twice before emailing friends and family.

Research carried out by Abta – The Travel Association revealed that the majority of Britons (54 per cent) prefer to receive a traditional picture postcard rather than an email or text message.

Holidaymakers from London are the most frequent senders of postcards, writing and average of 3.83 per year.

Of those surveyed, 26 per cent said they keep any postcards they receive from loved ones.

Commenting on the findings, psychologist Donna Dawson said: "Picture postcards will always beat emails, texts and messages, because they are something that you can hold in your hand and observe close up."

Postcards make a bigger impact because they utilise the senses of touch and vision, she added.

Meanwhile, those looking to take a picture-perfect holiday this summer
could consider a break in Croatia.

Speaking to the Guardian earlier this week, a representative of STA Travel in Liverpool said Croatia is "making a massive comeback" as a holiday destination and is easily accessible from the UK.

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