News Feature

New PR drive to boost holidays to Croatia

11 June 2009

A new scheme has been launched by Croatia's national tourist board to try and tempt more people to take a vacation to the country.

Head of the organisation Niko Bulic told the AFP news agency this week that the internet will be the main tool in expressing the benefits of a holiday Croatia style.

The social networking phenomenon - which has become popular thanks to the emergence of websites such as Facebook and Twitter in recent years - will be used to try and get people discussing what is so good about staying in Croatian accommodation.

Welcometocroatia.com.hr will be the internet portal providing people with the opportunity to share their experiences of Croatian villas and the like.

"Our main goal for this season is to be equal or better than our competition," Mr Bulic explained, before adding that last-minute bookings could be a decisive factor in achieving this target.

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