News Feature

New scheme to encourage Croatia travel

08 May 2009

A new tourism initiative has been set up to try and encourage more people across Europe to holiday in Croatia.

Conducted by the Croatian National Tourist Board, the scheme has been launched in a number of neighbouring countries, reports Javno.com.

Different messages have been used in each nation's individual marketing campaign, offering different reasons to choose a vacation Croatia-style.

The advertisement being displayed in Bosnia-Herzegovina, Serbia and Macedonia states: "When the heart says summer, it says Adriatic!"

However, the slogan for the scheme in Ukraine and Romania is more specific to Croatia.

"Experience the beauty of diversity", it says, before adding: "Croatia: So beautiful, so close."

Meanwhile, Poland's campaign goes with: "When the heart says summer, it says Croatia!"

Earlier this week, the Austrian Times reported that people from Austria regard Croatia as one of their favourite holiday destinations.

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