News Feature

Green tourism focus for Croatia

03 December 2007

Croatian tourism is to put more emphasis on environmentally friendly eco-tourism, the national tourist board has announced.

Marketing plans are being revamped and the long-standing slogan 'The Mediterranean as it once was', will be used to show environmentally-aware people how they can go back in time to a cleaner, greener Europe.

Tourist board director Niko Bulic said: "We don't want to rush into change because the slogan says everything about Croatia, but we want to do more to encourage ecotourism.

"Tourists can come here and see how people live traditionally, how they produce food, fish, harvest olives and grapes. We want to put that in to the tourism offering."

Visitor numbers in Croatia have steadily increased, and hit the 11 million mark in 2007, approaching the 12 million identified by the government as the number the country can cope with but not feel overwhelmed.

Mr Bulic insisted: "We don't want mass tourism. We want quality over quantity."
ADNFCR-1197-ID-18378480-ADNFCR